MOBILEMAGIC

In America $4 billion dollars is spent on mobile advertising. About 60% of mobile users and tablet users click on mobile ads at least one a week. Consumers watch video, enter contests, play games, make purchases, etc., using interactive ad apps. Webmasters are learning how to advertise on iPad, iPhone and iPod touch apps with iAd. There is the ongoing shift of ad budgets from traditional marketing media, such as newspapers, magazines and of course, television.

How many people in the US, UK, Canada and Europe get a mobile device of some sort this past holiday season, raise your hand? Venture capitalists are pouring funds into the mobile advertising market. The massive sales of smartphones and media tablets, with touch touchscreen technology, has made mobile advertising more interactive, along with the engagement of its viewers.